Pierre Guillaume - portfolio
Pierre Guillaume was born on 12 February 1977 in Clermont-Ferrand. After his studies in Chemistry, he entered the Laboratoire de Formulation Industrielle founded by his father, Christian.
In 2002, aged just 25, he launched his first composition baptised “Cozé”, which the American perfume critic Chandler Burr (New York Times & GQ USA) described as “the coolest of new European fragrances from a young French chemist”, and created his own perfume house Parfumerie Generale (in reference to his initials PG).
When he uses an unusual ingredient it is solely for the contribution it makes to the olfactory construction of the fragrance and is in no way a marketing ploy. His style of composition gives his creations discreet trails but which last exceptionally well because, as he says, the most beautiful perfumes are those that are discovered close up, in the nape of the neck or on the curve of a breast or shoulder:
“Perfume to wear for One’s Self, an egocentric and moving experience, but also for the Other, the special One, never the Others. My perfumes rely on contact with the skin to fully express themselves, without it they are nothing”.
Today, Pierre Guillaume has created some sixty fragrances that he elaborates in total creative and financial independence in his workshops and which are distributed through a network of almost 200 outlets around the World, amongst which Annindriya Perfume Lounge, exclusively in The Netherlands.